On December 23, 2020 Gogol Center hosted the presentation of the “Pomosch” (“Help”), the world’s first mobile app for targeted support of elderly people.
The presentation was conducted by Nikita Kukushkin, the author of the idea and its implementer. On stage, Nikita was joined by Kirill Serebrennikov, the artistic director of the Gogol Center, who was delighted with the unindifference of young people who managed to launch such a project. The presentation was also attended by: singer Manizha (member of the Board of Trustees), Bhima (author of the music for the project’s Manifesto), Sirotkin music band, Cream Soda music band.
The basis of the project is a mobile application in which everyone can see a brief history of an elderly person and information about what he needs at this particular moment and help him with a donation.
The full implementation of the idea took five years. As a basis for creating a mobile application, the charity fund “Ya v pomosch” (“I am Here to Help”) was established.
Attorneys of Bartolius Law Office provide full legal support of the charity fund.
The Board of the Fund includes Managing partner of Bartolius Law Office Yuliy Tay and other representatives of the law office.
Tatiana Strizhova, senior lawyer at Bartolius Law Office, who was actively involved in the legal support of the fund commented: “I sincerely admire Nikita and his unique team, which we now partially belong to. There are many non-profit organizations that help older people in one way or another. However, in my opinion, it will be the first one that, firstly, will create a format for providing very prompt assistance through the operation of a mobile application, and secondly, will set the right vector for the younger generation. The fund was conceived and is already operating as a universal “hub” for other foundations, allowing using modern technologies to significantly scale charity, both in territorial and subject coverage. The project transforms charity, turning it from the activities of individual non-profit organizations into a mass social movement unified by the idea of help. The app connects generations that are normally distant from each other. At the same time, the mobile platform is basically universal and contains a great potential for the development of charity in any direction. Due to the ease of use of the mobile application, the most transparent reporting and the people who already support and will support this initiative (from those who already have significant experience in the charitable sphere, to the very young and even more open to innovative approaches), a very humanistic goal of this project is formed: older people (pensioners experiencing social difficulties) will be able to receive help much faster from those who can really provide it.”
Project’s website: https://pomosch.app/
Presentation of the project: https://www.afisha.ru/concert/2041174/
